Umami Burger's First New York City Location Opens in One Week

... confirmed to Grub Street that Umami Burger was opening in New York . Later we learned that the chainlet's Greenwich Village location would be flanked by two more, at Brookfield Place and in Williamsburg , and one seriously intense umami-fied burger ...

http://www.grubstreet.com/2013/07/umami-burger-opens-new-york.html